• The Company
  • The Design Process
  • User-Centric Websites

User-Centric Design

In order for your Web site to be successful, users must visit the site to find information or accomplish tasks. No matter what objectives you have set for your Web site, it must carefully balance the needs of users and the needs of your organization. If users don't find your Web site helpful, they will not use it.

Usability increases customer satisfaction, productivity, and leads to customer trust and loyalty. Consumers have become more demanding about usability. Applying usability in the initial design can greatly reduce extensive redesign, maintenance, and customer support.

Creating a User-Centric Web site

The first step is to clearly define your organization and users' needs, goals, and objectives. To get the project started, begin by asking yourself (and Morin Web Design's development team) more detailed questions such as:

  • What are your agency's primary business objectives and how do they relate the Web?
  • Who are the users of your Web site and what are their tasks and goals?
  • What information and functions do your users need, and in what form do they need it?
  • How do users think your Web site should work and what are their experience levels with the Web site?
  • What hardware and software will the majority of your users use to access your site?

User-Center Design ImageBenefits of User-Centric Design

Usable systems can save money by helping to:

  • increase productivity and customer satisfaction
  • increase sales and revenues
  • reduce development time and costs and maintenance costs
  • decrease training and support costs