Web Content

Copy Writing

Writing for the web is completely different than writing for print.  People don’t read text on a web page, they scan it.  All of the copy on your site needs to be quickly scanable and easily digestible.  If not, users won’t waste their time on your site, they’ll go somewhere else

Morin Web Design knows people read web pages looking for keywords, sentences, and paragraphs that are meaningful to them.  We write copy with a general summary at the beginning and details after.  The idea is that user’s can stop reading at any time and still be confident that they’ve gotten the most important pieces of information.

At Morin Web Design We...

• Write clear, effective, compelling copy for your site.
• Develop content using your site's keywords.
• Use lists to break up large blocks of text.
• Use headers that make text more scanable.
• Write 15% less text than for printed material
• Use san-serif fonts that make reading on a screen easier.

Engagement Objects

Engagement objects--video, audio, images--are any type of interactive media object that lets users connect to your site's content. Incorporating engagement objects into your website will also help your search engine rankings because of blended search (mixing different types of content in the search results). Including these types of rich media makes your site appear technically advanced and engages your visitors. 

How can you use engagement objects?

• Product Demos
• Tours
• Interviews
• Podcasts
• Speeches