Web Copywriting

Writing for the web is completely different than writing for print.  People don’t read text on a web page, they scan it.  All of the copy on your site needs to be quickly scanable and easily digestible.  If not, users won’t waste their time on your site, they’ll go somewhere else.

Morin Web Design knows people read web pages looking for keywords, sentences, and paragraphs that are meaningful to them.  We write copy with a general summary at the beginning and details after.  The idea is that user’s can stop reading at any time and still be confident that they’ve gotten the most important pieces of information.

At Morin Web Design we...

• Use lists to break up large blocks of text.
• Use headers that make text more scanable.
• Write 15% less text than for printed material
• Use san-serif fonts that make reading on a screen easier.