Search Engine Marketing
Pay-Per-Click Advertising
PPC advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers pay nothing to appear on the results page per se; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.
Why use PPC?
PPC is a quick way for you to propel your site to the top of the search engines. Another great feature of PPC is you have the ability to set budgets so you can control how much you spend. You have the ability to change the amount you bid on a particular keyword phrase and the changes happen in real-time. PPC allows you to drive targeted traffic to your site right away without having to wait for search engines to find you. This is a great solution for websites that are pursuing Search Engine Optimization campaigns, but want results without having to wait for the SEO results to take effect.
E-Mail Marketing
From member newsletters to money-saving promotions—whatever message you need to communicate, e-mail marketing can be an invaluable tool in your company’s overall marketing effort. Not sure what to say? Let Morin Web Design create powerful, effective content—making E-mail Marketing even easier for you!
E-Mail Marketing Is Effective For:
- Promotions & Sales
- Invitations
- Newsletters
Tracking and Reporting
Morin Web Design can help you manage and track your e-mail campaigns. We provide reporting that shows you who read, who clicked, and who forwarded your email to their friends, and more. We'll tell you with easy-to-understand reports.
Directory Listings
Our directory listings service focuses on creating quality links from reputable websites. This not only helps your sites search engines optimization but also provides a valuable source of quality traffic to your site. In addition, if you have a local business, getting into local search engine results is vital. Google Places now lists local search results at the top of the page, pushing organic results down, making page rank less valuable.
- Google Places
- Yahoo Local
- Local Business Directories
- Industry Associations
Services
Top 6 Reasons To Use Pay-Per-Click Advertising
- Increase your bottom line.
- Increase local business.
- Most cost-effective form of direct-marketing.
- Pay-per-click advertising is based purely on ROI.
- Makes it easy for your prospects to find you.
- Search engines are the most widely used vehicles for generating website traffic.
Top 5 Reasons To Use
E-Mail Marketing
- Personalization. When a person opts in, they're inviting into their lives.
- Segmentation. You can target specific customer profiles.
- AB Testing. Easy to test e-mails for subject line, content,etc.
- Measurability. Look at the key components of your campaign such as open rate, spam report, click-through rate.
- ROI. You’ll be surprised at how economical email campaigns are weighed against the ease of improving your conversions.
5 Reasons Directories Increase Your SEO
- Free quality back link support to your website.
- Creates quality one way link building to your website which improves page rank of your website.
- Improves your link popularity which increases your presence over internet.
- Adds organic traffic to your website.
- Links you permanently with single time investment.
Quick contact
Phone:
602-689-1007
Email:
info@morinwebdesign.com
